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Showing posts from June, 2023

WEEK 14 - DIGITALISATION

 Well today is the last day of lab hm  dr fareed kata nowadays org love to develop apps  i mean, if you nk jadi billionaire, one ways to be is creating an app why? app can help human . generate app idea tht can sort out problem either customer nor food owner then ask for help; gov , private, company  astu nothing much la ths week, just dr nk give his last words then bgi loaded of works.  nk submit pu dlm masa terdkat ja huhu.  but its okays, its all about learning and preparation for work outside nnti. gitu ah  terima kasih 

WEEK 13 DIGITALIZATION

 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) the element that need to know in CRM  - sales force automation - customer service/call center management  - marketing automation   moment of truth - nk kerja in f&b ni , hospitality ni, tourism ni, dr fareed ckp, we need to touch thier core so that we will come back to us.  why nak customer balik ke kita?  - customer retention/royalty - share of customer  - cross selling (bundle/family pack)  - up selling  cost of CRM?  -IT infrastructure (smartphone, tablet, laptop, computer ..)  -Process changes  phase of CRM  - acquiring new relationship by promoting product and service leadership - enhancing existing relationship by encouraging excellence in cross selling and up selling  - retaining customer relationship focus on service adaptability - delivering what customer need  steps to improve CRM  build database - analyse, define type, profit - customer selection - activity to delite selected customer  operational customer relationship management s

Week 12 digitalization

 Supply chain management  Supply chain ( flow of materials, info, money .. ) —> supply chain visibility (ability of organization within supply chain to access on purchased materials as this material move thru supplier production process and transportation network to receiving dock) —>  Component supply ( internal, upstream, downstream)  Flows supply chain [ material flow ( reverse flow) —> information flow —> financial flow]  5 basic components of supply chain management (plan, sources, make, deliver, return)  - no plan, fail  - know your sources, so that have a choice to choose supply  - make your choice  - deliver the supply  - return if not suitable then plan again  Push and pull model in term mass production/customization  Push - business pushing product to customer  Pull - business pull suppliers after receiving customer orders  Problem along supply chain  - uncertainty in supplier economies  - needs to coordinate multiple axtvt  - demand forecasts ( how many people ne