Week - 2 digitalization class things

 Hello hello hello, its me again hehehe ;p

Actually i need to create this posting first since it was week-2 things (before week-3 posting) but got things come up. Tksempat nk memblogging gitu. Sorry ya dr, for late posting. Saya harap posting saya this time dimaafkan dan diterima ye dr hehe 

 As i remember la ye, apa bnda sya blajar time week 2 ni, is about DOI (Digital of Innovation meh ? ) hehe astu leapfrogging tu astu

 Meaning to say, leapfrogging ni maksudnya a generation that skip trus barang inovation , and trus pakai barang yg terkini lah. Cm pening kan tp tk pening pun. Contoh paling mudah la ye, gadget technology. As kita lahir di gennerasi Z ni kan, we re expose to a lot of gadget. Some were in their early invention, kita cm tkkisah pun kan . I mean like, contohla if kita nk bli iphone, by our year now, latest model iphone was Iphone 14, so before this it should have iphone 1,2,3,4,.. so on till 14 la kan. But we choose to skip that part and trus bli latest model yang layan pocket sendiri lah kn hehee. So konkelusi nyah, we dont buy things yg dh ketinggalan zaman instead of trus bli barang latest yang technologynya suit to our peredaran zaman kita. Gitueeeee hehehe 

Then ape lagi eh, hm 

Yes, bandwagon effect. Natang pa ni woi haha

Well, this thing ah , dia mcm you jump, i jump. Mmber bli barang, kita pun nak. In digital study, tksure it will sama ke tak, but depend on economist said, ‘ It’s a bias that occurs as a result of social proof; where we make a decision based on popularity of the options amongst our peers, rather than from rational comparison. ,’’ cmtulah kira kiranya 

Then, stage of diffusion. 

model ni actually tolong a business faham on human behavior (target; customer dia lah) how a buyer adopts and engages with new products or technologies over time. Companies will use it when launching a new product or service, adapting it or introducing an existing product into a new market

Function masing2 ? 

• 1. Innovator. They are a small group of people exploring new ideas and technologies. It includes "gadget fetishists!" In an online marketing context there are a lot of specialist blogs and media sites to engage them, Engadget and Gizmodo for examples.
• 2. Early Adopters. Considered to be Opinion Leaders who may share positive testimonials about new products and services, seeking improvements and efficiency. Engagement requires little persuasion as they're receptive to change. Provide guides on how to use the product/service.
• 3. Early Majority.  These are Followers who will read reviews by earlier adopters about new products before purchasing. They can be engaged with reviews and via YouTube, where they will look for your products.
• 4. Late Majority. To generalise, these are sceptics who are not keen on change and will only adopt a new product or service if there is a strong feeling of being left behind or missing out. They can be engaged with providing marketing material, evidence, reviews from Opinion Leaders and case studies to show how it works.
• 5. Laggards. The descriptor says it all! Typically they prefer traditional communications and will adopt new products when there are no alternatives. Laggards will come on board when 'others' have written about your products/services, they have research evidence, statistics or felt pressure from others.